At Not Bad Studio we’re always exploring ways to reduce waste and push for a more sustainable future. So, when we were asked to create the brand identity and launch the website for Pulpex—a first-of-its-kind pulp packaging technology company on a mission to deliver renewable, scalable solutions—we were all in.

Pulpex is a game-changer. Born from an R&D collaboration between Diageo (think Johnnie Walker, Smirnoff, and Guinness) and Pilot Lite (venture management experts), this isn’t just another packaging innovation. It’s a revolution. And it’s here to scale like nothing else in its space.

We worked closely with Pulpex to develop a cohesive brand image, ensuring their visual identity reflected both their technical expertise and commitment to environmental stewardship. This extended into 2 fully designed and developed websites—alongside a supplementary brand platform—both built to communicate their mission with clarity and impact.

Pulpex is breaking new ground every day. Packaging, reimagined—and we’re here for it.

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