The Irish artisans of home and garden.

Branding. Content. Ongoing In-Store and Online Marketing Communications.

In the early days of the pandemic, Ballyseedy Home and Garden Centre made the fast and smart decision to move their plant selling business online. This was when Not Bad Studio was brought in to help with branding, marketing, and web design.

Our first task was to develop a brand strategy for Ballyseedy. This entailed evolving their iconic logo that would be instantly recognisable to the locals and reflect the values of the business. In addition to the logo design, we also created a style guide to ensure that all communications, both online and offline, were aligned with the new brand.

With a strong brand foundation in place, we then turned our attention to marketing. This included creating content for social media, developing seasonal campaigns, and organising ongoing in-store and online marketing communications. The goal was to create awareness of Ballyseedy Home and Garden Centre as the go-to destination for all things home and garden-related in the area.