Can We Embrace Change & Freshening Up Our Skills?

June 5, 2024
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The world as we knew it is evolving at lightning speed, especially since the onset of the COVID-19 pandemic and the rapid advancement of artificial intelligence. These shifts have affected industries globally, prompting a need for professionals to reassess and enhance their skills and marketing strategies. This phase of life seems to be marked by continuous change for us and for many in not just our professional lives, but also our personal ones. We’re finding it crucial not only to adapt but to try and joyfully embrace new ways of working to stay relevant and successful.

The New Normal: Why Freshening Up Skills is Essential

Adapting to Post-COVID Industry Changes

The COVID-19 pandemic has fundamentally altered the landscape of many industries. Remote work, economic anomalies, and major shifts in consumer behavior have created a new normal that demands fresh skills and innovative approaches. Professionals must now navigate this complex environment with agility and resilience.

The Impact of AI on Skills and Marketing

Artificial intelligence has emerged as a powerful force, transforming how businesses operate and engage with customers. AI-driven tools and platforms offer unprecedented opportunities for efficiency and personalisation, but they also require a new set of competencies. Staying updated with AI advancements is not just beneficial; it is imperative for maintaining a competitive edge. How does that quote go… “It’s not AI that’ll take your job, it’s someone using AI that will’. 

Overcoming Fear and Embracing Innovation

Addressing the Fear of Change

Change can be daunting, and the rapid pace of technological advancements often exacerbates this fear. Many individuals in our inner circle feel intimidated by the prospect of having to learn new skills or adapt to unfamiliar tools. However, it is important to recognise that fear can be a significant barrier to growth and creativity.

Turning Fear into Motivation

Instead of allowing fear to stifle progress, it can be harnessed as a source of motivation and inspiration, giving you a ‘good kick up the bum’. Embracing change with a positive mindset can lead to new opportunities for innovation and improvement. We’re attempting to view these challenges as a chance to expand our horizons and explore new ways of working. This was always my grandmother's mindset, possibly the Irish spirit in her, but she would always tell me as a young girl ‘One needs to stay jiggled’. This approach had a big impact on my career and life, as it inspired me to travel and to focus on personal growth, and whenever I became stagnant, to push one of my walls down and peer out to see what was behind it. 

The Power of Continuous Learning

Continuous learning ensures that we remain adaptable and capable of meeting new demands. Whether through formal education, online courses, or self-directed study. The proliferation of online learning platforms has made it easier than ever to acquire new skills. Websites like Coursera, Udemy, and LinkedIn Learning offer a wide range of courses tailored to various industries and skill levels. By taking advantage of these resources, we can all enhance our expertise and hopefully keep our minds fresh. This became increasingly important to me after I had my children, not only did time become a rare and precious commodity, but when I did find those spare moments I was exhausted and felt completely void of an attention span or space to shove anything new in. So what did I do? I started small, initially, I started using meditation apps like Headspace, and moved on to building micro-learning apps like Blinkist into my daily habits. I still have my good days, and bad days but, that is life. Both myself and my partner Chris/Vinny commit to dedicating at least 20 minutes a day to upskilling, in whichever subject or tool we are interested in. 20 minutes might not seem like much, but the impact it has had on our lives both professionally and emotionally has been remarkably transformative. 

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Firefly & Photoshop & Senior Creative Chris / Vinny Vincent

Freshening Up Marketing Efforts

Reevaluating Marketing Strategies Post-COVID

Marketing strategies that were effective pre-pandemic may no longer resonate with today's audience. Consumer behaviors and preferences have shifted, necessitating a reevaluation of marketing efforts. Many of the businesses we work with are adapting their strategies to align with the current landscape and effectively reach their target audiences. I mean, look at us, after 7 glorious years of NOTBADTSUDIO, even we’re finally getting around to writing a few blogs and slowly trickling ourselves onto social media platforms. 

Exploring New Avenues and Opportunities

Opening Up New Doors

Change often brings about new opportunities. The integration of AI and digital technologies has opened up new avenues for innovation and creativity. Professionals should remain open to exploring these possibilities and leveraging them to their advantage. While the shift to remote work was significant during the height of the pandemic, recent trends indicate a resurgence in the preference for in-office collaboration. Many companies are now encouraging employees to return to the office, preferring face-to-face interactions.

However, the tools and practices developed during the remote work era, such as virtual meetings and digital collaboration platforms, continue to play a crucial role, especially for us at NOTBADSTUDIO. These tools not only enhanced our productivity but also supported our flexible working arrangements, helping our teams and clients stay connected and efficient regardless of their physical location. We don’t want merely the right person for the job within a 5 mile radius of where we are, we want the right person for the job, and our clients have come to expect this level of perfectionism too.   


The rapid changes brought about by the COVID-19 pandemic and the advent of AI have created a dynamic and challenging environment for us and for so many other people. However, these changes are also presenting exciting opportunities for growth, connections, and innovation. 

By freshening up skills and adapting marketing efforts, we believe, businesses and professionals can navigate this seemingly worrisome landscape with confidence and dare I say it, success. 


With Love, as always,


Marketing Plug: If you’re looking to FRESHEN things up with your business or brand, or just want to take a look at how your sector's landscape has changed, then get in touch @notbadstudioco